California Closets

California Closets is a premium custom storage and home organization brand operating across 160+ locations nationally, with a strong emphasis on design, personalization, and local market execution at scale.

As Digital Marketing Manager, I led demand generation strategy and digital infrastructure across the entire location network. The challenge was fundamental: marketing data was fragmented across 160+ markets with no unified view of performance. I consolidated it — building centralized analytics, dynamic advertising infrastructure, and executive reporting that gave leadership actionable intelligence for the first time. I also designed the digital infrastructure for the high-profile Marie Kondo collaboration.