Hearst Bay Area & San Francisco Chronicle

Hearst Bay Area is a full-service integrated marketing organization backed by Hearst Communications — one of the largest media companies in the US. Its portfolio includes the San Francisco Chronicle, SFGATE, Hearst StoryStudio, and the in-house agency 46Mile, serving hundreds of Northern California advertisers.

I managed paid media performance across 200+ client accounts while simultaneously building internal digital capabilities that didn't exist — standardizing analytics and attribution, developing new service offerings, and designing the first compliant paid advertising infrastructure for cannabis dispensaries on Google at a time when every other major agency had failed to crack it.