Innovus Pharma, Inc
Industry:
Pharmaceuticals
Innovus Pharmaceuticals is a consumer healthcare company focused on developing and commercializing accessible, science-backed treatments in highly regulated markets. The company is known for successfully bringing prescription products to over-the-counter audiences while competing with established category leaders through education, trust, and performance-driven marketing.
At Innovus Pharmaceuticals, I led digital marketing initiatives supporting the transition of fluticasone propionate from prescription to over-the-counter. My role spanned paid advertising, email, social media, and e-commerce, with a strong focus on performance, compliance, and scalable execution.
I helped drive a 30% lift in web traffic and a 14% increase in sales by aligning acquisition strategy with analytics and optimization. I also scaled Amazon advertising and marketplace capabilities through advanced targeting and data-driven iteration, contributing to 22% year-over-year sales growth and helping FlutiCare® reach the #2 overall ranking in the nasal spray category on Amazon.
Innovus Pharmaceuticals is a consumer healthcare company focused on developing and commercializing accessible, science-backed treatments in highly regulated markets. The company is known for successfully bringing prescription products to over-the-counter audiences while competing with established category leaders through education, trust, and performance-driven marketing.
At Innovus Pharmaceuticals, I led digital marketing initiatives supporting the transition of fluticasone propionate from prescription to over-the-counter. My role spanned paid advertising, email, social media, and e-commerce, with a strong focus on performance, compliance, and scalable execution.
I helped drive a 30% lift in web traffic and a 14% increase in sales by aligning acquisition strategy with analytics and optimization. I also scaled Amazon advertising and marketplace capabilities through advanced targeting and data-driven iteration, contributing to 22% year-over-year sales growth and helping FlutiCare® reach the #2 overall ranking in the nasal spray category on Amazon.
