Innovus Pharma, Inc

Innovus Pharmaceuticals is a consumer healthcare company specializing in bringing prescription treatments to over-the-counter audiences in highly regulated categories — competing directly against established category leaders like Flonase.

I led digital marketing for the OTC transition of fluticasone propionate (FlutiCare®) — a high-stakes launch requiring compliant execution across paid advertising, email, social media, and Amazon while competing against a dominant incumbent brand with far greater awareness. The challenge wasn't just performance — it was building trust, driving trial, and scaling a new category entrant within strict regulatory guardrails.