Lotis Blue Consulting

Lotis Blue Consulting is a management consulting firm recognized as a Top 3 in its category, partnering with organizations to drive performance through organizational design, leadership development, and change acceleration.

I joined during a period of simultaneous rebrand, corporate reorganization, and market expansion — and built the firm's entire digital marketing infrastructure from the ground up. No systems existed. I designed and deployed everything: full-funnel demand generation, ABM outreach, lifecycle automation, and an integrated data architecture connecting HubSpot, GA4, Salesforce, LinkedIn, and Facebook into a single attribution framework.