Loop Neighborhood Markets

Loop Neighborhood Markets operates 65+ convenience and neighborhood market locations across California under two brands — Loop and Poppy Market — blending everyday retail with fresh food, loyalty, and community experience.

I was brought in to build the digital and data foundation the company had never had. No unified analytics. No omnichannel tracking. No customer data infrastructure connecting 65+ locations. I designed and implemented the full stack from scratch — customer analytics, loyalty program architecture, mobile app data integration, and a unified tracking layer across Facebook, Instagram, LinkedIn, three web properties, and two loyalty apps.