Samuel Hubbard Shoe Co.
Industry:
Retrail
I played a key role in evolving Samuel Hubbard’s digital marketing and infrastructure to support long-term growth and operational clarity. My work focused on building a scalable foundation across paid advertising, analytics, CRM, and lifecycle marketing that aligned brand storytelling with performance.
By improving attribution, strengthening data reliability, and connecting marketing systems end to end, I helped turn digital efforts into measurable business outcomes. This allowed the team to make more informed decisions, optimize acquisition and retention, and scale marketing with confidence while preserving the integrity of the brand.
I played a key role in evolving Samuel Hubbard’s digital marketing and infrastructure to support long-term growth and operational clarity. My work focused on building a scalable foundation across paid advertising, analytics, CRM, and lifecycle marketing that aligned brand storytelling with performance.
By improving attribution, strengthening data reliability, and connecting marketing systems end to end, I helped turn digital efforts into measurable business outcomes. This allowed the team to make more informed decisions, optimize acquisition and retention, and scale marketing with confidence while preserving the integrity of the brand.
