Samuel Hubbard Shoe Co.

Samuel Hubbard is a premium footwear brand built around comfort, craft, and longevity — selling through retail, wholesale, and direct-to-consumer channels with an audience that values quality over trend.

I came in to modernize the digital marketing infrastructure and connect the dots between brand storytelling and measurable performance. The company had strong product and brand equity but limited visibility into what was actually driving acquisition and retention. I rebuilt analytics and attribution from the ground up, established lifecycle marketing, and launched omnichannel campaigns for new product releases across digital and traditional channels.